Tourists flocking to Puerto Rico
New tourists are flocking to the island of Puerto Rico, with high-end hospitality and an innovative rum festival receiving the credit for drawing globetrotters into its borders.
The landmass, which established its tourism industry and gained worldwide recognition over the fact it is often referred to as the Rum Capital thanks to its relationship with the spirit, is now the home of four new top notch hotels.
These include Royal Isabela, located in the town of Isabela, The W at Vieques, Dorado’s Ritz Carlton Reserve and the Bahia St Regis at Rio Grande.
While such venues are doing a good job of improving Puerto Rico’s reputation as a high-end holiday destination, they are likely being overshadowed by the Taste of Rum festival, which is a huge annual event that takes over the 35×100 mile island every March.
On the first of the month, spirit enthusiasts will come together for an elaborate and comprehensive sampling of rums known worldwide, with brands such as Bacardi and Don Q likely to be present among locally prepared names Ron Barrilito, Ron Caray and Ron Trigo.
The event has only been going for six years but has become immensely popular in this time thanks to its winning recipe of music, rum sampling, history and culture.
Indeed, last year saw more than 2,000 people attend, with 800 estimated to be foreign visitors to the island, largely from the US.
Taste of Rum organiser Federico Hernandez commented: “This event aims for Puerto Rico to be seen as a favorite worldwide place for tasting, presentation, quality and development of the widest variety of local rums.
“The last four editions have established the island as an obligatory stop for tourists on this date.”
Festival-goers will start turning up at the Old San Juan and La Princesa historic building on March 1st at 2pm to celebrate the alcoholic beverage.