Taste of Australia campaign
When it comes to the international cuisine scene, Australia is renowned for barbecues and … well, not much else, it seems. Still, that could all be about to change, with a huge push from Tourism Australia focused on highlighting the tastebud-tingling treats this country has to offer in their latest advertising campaign.
Pulling in expertise from a number of experts (among them Sanjeev Kapoor, John Placko, Al Brown and Nicholas Tse), the company hopes to show that it’s not just about putting some shrimps on the barbie. Of course, none of the aforementioned chefs are actually Australian, but who are we to rain on the party?
The centrepiece of the campaign is a ten-part series that sees Australian-born chef (there’s at least one) John Torode visit the remarkable people all over the country who are bent on producing the best produce and ingredients.
“These shows provides a tasty appetiser for the promotion of Restaurant Australia, bringing together passionate locals, breathtaking landscapes and the freshest of produce to represent some of the unique and most distinctive food and wine experiences of our beautiful country,” he said.
Our mouths are watering already.
The ten-part series will see Mr Torode undertake a number of challenges in the name of culinary perfection, such as spearfishing in tropical North Queensland, diving for abalone off Bruny Island and cooking in the Barossa with Maggie Beer.
“The Brits are starting to travel again and we believe this show will dish up some compelling new reasons for them to make their next holiday Down Under,” he added.
If the idea of the new show has stoked your appetite for travel, make sure you sort out your travel insurance before you fly off to experience your culinary adventure. And remember – what you can’t discover about a culture from its cuisine isn’t worth knowing.