FREEPHONE 0800 888 6195   Contact Us

Avanti Travel Insurance blog

4 Dec

Greece sees 21.5% hike in visitors

Greece sees 21.5% hike in visitors

Greece sees 21.5% hike in visitors

Greece has always been a popular holiday destination, and new research has revealed this isn’t likely to change any time soon.

Indeed, more tourists than ever before are choosing to travel to the country, according to SETE (The Association of Greek Tourism Enterprises).

The organisation found that in October 2013, 847,000 visitors journeyed to Greece, a 21.5 per cent increase on the same time in 2012, when there were just 697,000 arrivals.

Since the start of 2013, international arrivals are up by 10.9 per cent, and more than 12.3 million holidaymakers flew to the nation between January and October. This is compared to 11 million during the same period last year.

This is great news for the Greek tourism industry, which needs all the help it can get if it wants to contribute towards lifting Greece out of economic depression.

The figures come after minister of Tourism Olga Kefalogianni recently gave a presentation at the Philoxenia Exhibition in Thessaloniki, where she spoke positively about tourism in her country and discussed her aim to develop a national communication strategy that would effectively promote Greece – nationally and internationally.

As well as strengthening the brand ‘Greece’ across the globe, Ms Kefalogianni hopes to properly present various regional destinations and tackle the stereotypes born out of the financial crisis.

Last month, she also signed a Joint Ministerial Decision alongside health minister Adonis Georgiadis, which dictated that the Greek National Tourism Organisation will supervise a special register listing public and private medical tourism providers.

The aim of the two politicians is to transform Greece into somewhere that excels in both leisure travel and medical services.

It is very important for holidaymakers to consider their health before booking a trip to Greece, and this involves notifying their travel insurance provider of any pre-existing medical conditions they have before jetting off. This will ensure they have all the protection they need, should an incident occur.