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Avanti Travel Insurance blog

19 Feb

Germany announces fourth record year

Germany is increasingly becoming the destination to fly to, with international arrivals soaring to new heights for the fourth year in a row, new figures have revealed.

According to the German National Tourist Board, overnight stays in 2013 exceeded the projected target of 70 million, with the provisional data suggesting there were 71.6 million in total – staying in establishments with more than ten beds.

This represents a four per cent increase on the previous year, with Bavaria continuing to take the top spot in terms of the most popular destinations within the nation, followed by the capital Berlin and the state of Baden-Wuttemberg in third place.

Petra Hedorfer, chief executive of the German National Tourist Board, said that a strong marketing strategy had helped to transform Germany into a travel hotspot over the past four years.

“Despite the difficult economic conditions in Europe and the world, Germany’s incoming tourism in 2013 has developed strongly. Brand ‘Destination Germany’ is seeing a continuing increased global demand and presents itself in prime form,” she commented.

The good news kept coming when it came to the European rankings, with Germany once again revealed to be the second favourite destination on the continent for the fourth year in a row – beaten only by Spain.

Visitors from the UK made up the majority of overnight stays, with those from Russia, Switzerland, Arabian Gulf Nations and Poland also proving unable to resist the nation’s charms.

Klaus Lohmann, director of the German National Tourist Office for UK and Ireland, recently announced ambitions to break records set in 2006, when British visitors flocked in their thousands to witness the World Cup.

“There will be even more reasons to visit Germany for a holiday in 2014,” he said. “Along with various high-profile institutions in the UK, we will be celebrating 300 years of UK-German Royal Connections with our Royal Heritage Route.”