Early holiday bookings on the rise
Many Brits are looking to get their holidays sorted out sooner rather than later, it seems, with some companies in the travel industry reporting a drastic rise in early bookings for summer 2014.
This is according to the Travel Association (ABTA), which claims some of its members are reporting ten per cent sales increases compared with this time last year.
The company said the statistics are evident of the fact that British holidaymakers are becoming increasingly aware of the benefits of booking early, with younger travellers in particular following the trend.
Around half (48 per cent) of those aged between 16 to 24 said they would be more likely to book earlier in the year, while people with young children were also found to follow similar patterns.
When it came to questioning all holidaymakers, just over a quarter (27 per cent) said they have booked their 2014 holiday further in advance than their 2013 holiday, 53 per cent indicated they had booked it at the same time and one in five (20 per cent) claimed to have left it later.
Better deals and cheaper prices were the best motivator for getting people to book early, with more than six in ten (62 per cent) participants naming it as their primary reason. ABTA stated that free child places and low deposit schemes had proven particularly popular with its members.
Mark Tanzer, ABTA chief executive, commented: “We are cautiously optimistic about holiday bookings in 2014 so it’s very encouraging to see a strong start to the year and we are also pleased that more consumers appear to understand why it’s important to book early.
“With one in five people leaving it later to book … it’s important that we get the message out about the benefits of booking early,” he added.