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Avanti Travel Insurance blog

1 Jul

Brits save culture for on holiday

Brits claim they save their cultural experiences for when they have time to savour them

Brits save culture for on holiday

Brits save culture for on holiday

How many museums are located within a manageable distance from your front door? And how many have you ever visited?

If you’re feeling guilty right now, there’s a good chance you’re one of the many Brits who tends to value cultural experiences such as museums, galleries and historical sightseeing only when they’re on holiday.

This is something of a trend, a new survey by the NewcastleGateshead Initiative revealed, with the average city break holidaymaker cramming more than a third (34 per cent) of cultural experiences for the year into their final weekend away.

Younger travellers proved particularly partial to what the organisation referred to as “cultural cramming”, with those in the 18-24 and 25-34 age brackets more likely to engage in the practice compared to the over-55s.

Londoners were revealed to be the biggest culture cramming culprits as 53.6 per cent claimed to indulge in the practice, an interesting finding given London’s renowned cultural heritage and many historical sites. They were followed closely by those in the North East and those in East Anglia.

Carol Bell, head of culture and major events at destination management and marketing organisation NewcastleGateshead Initiative, said that the survey provided a “fantastic insight” into the mind of the average traveller.

“Whilst local audiences will always be core to the ongoing success of museums, galleries, festivals and events – cultural tourists are an audience of growing potential,” she commented.

“It’s important that destinations not only recognise this, but work in partnership with venues to provide immersive quality experiences for visitors that inspire them to tell their friends and visit again.”

Wherever you go, it’s important to value your travel insurance as much as your cultural experience. In fact, it’s so important, it should be considered an essential part of going away on holiday.