Vietnam establishing itself as top luxury travel destination
While it may have long been the favoured destination of young backpackers seeking an exotic adventure on the cheap, Vietnam is increasingly attracting older, more-affluent travellers in search of a taste of luxury, as well as some guaranteed sunshine, top cuisine and rich culture.
Indeed, the country has just been named Asia’s second most-popular luxury travel destination behind China at the World Travel Market in London, with the ongoing shift in the tourism sector from budget to chic largely behind this.
In particular, Vietnam is credited with offering holiday destinations that not only pamper guests but invigorate them, giving tourists comfortable bases from which they can explore the country’s many World Heritage Sites, as well its world-class beaches, colonial-era old towns and colourful markets.
Moreover, the continued increase in older, more-discerning visitors has also been put down to ongoing improvements in the tourism infrastructure of Vietnam, with travellers no longer having to take long, uncomfortable bus journeys over bumpy roads to get from destination to destination, but now able to travel in comfort and even style.
Moreover, this enhanced infrastructure includes not just improved roads and transport links but also more top-end hotels, restaurants on a par with anywhere else on the planet and extras such as golf course, spa resorts and cruise ship terminals capable of welcoming modern vessels.
Meanwhile, Vietnam’s tourism credentials look set to be further boosted over the next few years after the Asian Development Bank confirmed it is to invest tens of millions of US dollars in a range of projects in the country.
Among other things, the newly-released funds will be used to kickstart a range of eco-friendly tourism initiatives aimed at giving visitors the chance to enjoy Vietnam’s natural beauty and fascinating culture and history in a sustainable manner.
It’s also intended that the money will be used to further improve the country’s ports, again with the aim of making it a popular stopping-off point for cruise ships taking passengers on tours of the highlights of this part of Asia.