TripAdvisor hits new milestone
User review website TripAdviser has today announced that it has published its 150 millionth piece of content, celebrating a new milestone in its mission to inform those travelling for their holidays.
The advice site, which is free to contribute to, has revolutionised the way that people seek out the best hotels, restaurants and tourist attractions over the past 14 years of its existence.
A member posting under the name of Erin S was the contributor who wrote the 150 millionth review, which was a positive one about a Valentine’s Day weekend retreat with her husband.
Steve Kaufer, co-founder of TripAdvisor, commented: “14 years ago, TripAdvisor saw an opportunity to help travellers help each other make informed travel decisions by sharing their first-hand experiences, reviews, and photos.
“Now, the internet and user-generated content have completely changed the way we plan, book, and share our trips.”
The website performs a particularly essential duty as, according to a recently published report conducted by PhoCusWright, more than half of global travellers will not commit to a booking until they’ve read reviews.
However, TripAdvisor has been at the centre of controversy as well during its 14-year existence, with the most recent being the 2013 scandal that saw the award-winning restaurant Oscar’s in Brixham unveiled as a fake.
The establishment climbed above 37 of its local competitors over two months before the fraud was uncovered.
However, with TripAdvisor posting an average of 90 user contributions every minute and over two billion worldwide visitors a year, such scandals are unlikely to derail the site.
Remember that no matter how good a holiday seems on TripAdvisor or on paper, things can always go wrong, so remember to take out adequate insurance so that you can enjoy peace of mind whether you’re relaxing on the beach or hiking in the foothills.