Ryanair witnesses strong traffic growth
Budget airline Ryanair has rebuffed recent slowing sales and defied critics, with the airline posting promising figures for the start of peak season.
Michael O’Leary’s company posted traffic statistics for June that revealed 8.3 million customers in total travelled via its aeroplanes over the course of the month – a staggering increase of 400,000 (five per cent) when compared with the same period last year.
Load factors also saw a dramatic rise from 84 per cent to 88 per cent, while rolling annual traffic shot up to a record 82.7 per cent, up three per cent.
Company executives were understandably quick to revel in the news. Ryanair chief marketing officer, Kenny Jacobs, said recent improvements to service had helped to boost traffic.
“Ryanair traffic grew by 400,000 to 8.3 million customers in June, thanks to our lower fares and our improving customer experience, including our great new website, allocated seating, a free second small carry-on bag and PED use on all flights,” he commented.
“Ryanair continues to deliver so much more than just the lowest fares in every market for 82.7 million customers.”
While the airline became famous for its devil-may-care attitude when it comes to comfort, service and hidden prices, it has seen an image shift this year that could see odd stories – such as Michael O’Leary pushing for standing seats on planes – disappear from the press entirely.
Recently, Ryanair unveiled a new family-friendly approach that has introduced a range of discounts and improved service for those travelling aboard its flights with children. These include priority boarding, infant fees and extra baggage allowance.
Mr Jacobs said: “Ryanair is delighted to launch Ryanair Family Extra, offering families a great range of discounts and an improved service for those travelling with children.”
Whoever you’re flying with, be sure to book adequate travel insurance.