Holidaymakers want freebies above all else
They say that the best things in life are free and it appears that this is true in all walks of life, especially when it comes to holidays. In fact, while most of us spend months planning out itineraries in our heads and spend hundreds of thousands of pounds to ensure we are making the most of our annual sojourns away, it’s the little freebies that seem to leave the biggest impression.
At least that is what can be inferred from new research by Hotels.com, which suggests that the most sought-after amenity for people booking into hotels and resorts is a free breakfast.
Free Wi-Fi is something else that has come to be seen as a dealbreaker for many, and respondents to the survey voted it as the most important in-room amenity, as well as the third most desired overall when it comes to choosing a hotel.
This is not surprising given that holidaymakers are more determined than ever to stay in touch with friends and family while they are away, often sharing their holiday snaps on social networks to provide a real-time account of their time away.
In total, travellers were asked to rank 33 different amenities with complimentary breakfast coming out on top, followed by the presence of a hotel restaurant. Also among the top-ten most desired features were parking, smoke-free areas and coffee and tea available in the hotel lobby.
Somewhat surprisingly, while these relatively small things were very much in demand, more substantial amenities, such as child and pet services, salons, conference centres and meeting rooms were seen as less important. Before you dismiss the results as consumer-facing, it is worth pointing out that a third of respondents were business travellers, making this finding all the more bizarre.
“For the past two years, our research has shown strong interest in hotel internet access but now Wi-Fi is becoming more standardised, which is great news for today’s connected travellers,” said Taylor L Cole, APR travel expert at Hotels.com.
“This year, we’re seeing a boost in travellers’ taste for higher quality food options, which should satisfy the appetites of food lovers.”