British snowsport enthusiasts don helmets
UK skiers and snowboarders are increasingly taking the appropriate precautions by wearing the appropriate headgear whilst on the slopes, ABTA has reported in the run-up to the February half-term.
Traditionally one of the busiest times of the year for ski resorts across the globe, as parents take the opportunity to get some quality time in with their youngsters, it seems that this year people are more interested in safety than ever before.
Up to 74 per cent of skiing visitors to Switzerland are now wearing the appropriate safety gear, while America’s National Ski Areas Association reported a similar figure of 70 per cent.
Recent high-profile accidents such as what occurred to Formula One celebrity Michael Schumacher may have prompted the increase, although ABTA has stated that the trend is being driven by younger people in the 16-24-year-old age bracket.
While the trend is encouraging and suggests that those who grow up wearing a helmet will continue to do so, the research also claims that this is the age group least likely to take out travel insurance.
Nearly half (47 per cent) of under-35s have jetted off for a break on the piste without purchasing an insurance product specifically designed to protect them during their sporting exploits.
Victoria Bacon, ABTA head of communications, commented: “Having the right equipment is an essential part of any winter sports holiday and ABTA urges all skiers and snowboarders to wear a helmet.
“We want people to be able to make the most of their time on the slopes and knowing you have the right kind of equipment is one less thing to worry about.”
However, she described the large numbers of people travelling without insurance as “alarming” and suggested it should be a top priority for winter sports enthusiasts to ensure they are fully covered in case of an emergency.